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Marketing research

Subtitle: an applied orientation

By:

Language: English

Published: 2020

Classification: 16.7

Subjects:

Selected mediatype: Book (2020)

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Work information

Extended title: Marketing research, an applied orientation, Naresh K. Malhotra
Edition:
Seventh edition, global edition.
Extent:
882 sivua : kuvitettu ; 29 cm
Languages:
English
ISBN:
9781292265636 1292265639
Classification:
16.7
Subjects:
tutkimusraportit analyysimenetelmät markkinointitutkimus markkinointi tutkimusmenetelmät forskningsrapporter analysmetoder marknadsforskning marknadsföring forskningsmetoder
Notes:
Revised edition of the author's Marketing research, c2010.