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Strategic brand management

Subtitle: building, measuring, and managing brand equity

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Language: English

Published: 2020

Classification: 69.35

Subjects:

Available as:

Selected mediatype: Book (2020)

Book (2020)

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Work information

Extended title: Strategic brand management, building, measuring, and managing brand equity, Kevin Lane Keller, Vanitha Swaminathan
Contributors:
Swaminathan, Vanitha
Edition:
Fifth edition. Global edition.
Extent:
621 sivua : kuvitettu ; 28 cm
Languages:
English
ISBN:
9781292314969
Classification:
69.35
Subjects:
brändit merkkitavarat markkinointi markkinointiviestintä tavaramerkit strategiat tuotteet mielikuvat varumärken marknadsföring marknadskommunikation strategier brands märkesvaror produkter föreställningar (uppfattningar)